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Honest and Informative

Wonderful read

Good for beginners

For the Beginner

Very good urban planning book

One of McGurks toughest cases

A curious, charming little bookThere is no overriding narrative here. The author - Jocelin of Brakelond by name - seems to have simply jotted things down when the fancy took him. Most of what he records pertains to the politics - internal and external - of the monastery, and with financial matters : there is one amusing section where he records the fees paid to the monastery by knights of the district. Those looking for spiritual exhortation or insight into monastic religion should look elsewhere.
Though the events of the monastery are not exactly of earth-shattering importance, the book does give one a fascinating view into mediaeval life at the time. Jocelin himself is a wise old character whose observations of his fellow monks are carefully weighed and perceptive. He does not shrink from relating the drama and discord surrounding elections within the monastery. And in the background of the community's life we see the Kings of England (who on a few occasions come to visit), the life of the surrounding town, and in the distance the waging of the Third Crusade.
The most interesting part of the book to me was the account of the fire at the shrine of St. Edmund, and of the subsequent translation of the body and examination of the corpse (by then about 300 years old and still, apparently, incorrupt). I found it a real delight.


Copy Chasers - Gets Creative Juices FlowingThey keep the advice very practical and offer very helpful hints at the end of every chapter. It reads very easily and quickly without belaboring statistics and references to old ways of doing the business.
If you are in advertising now, just getting in or are in upper management this book should be on your business reference shelf. I constantly go back to it for refreshers on what works and what doesn't.


Great tool for PR professionals

Curious Woodcuts of Fanciful and Real Beasts